Laslo van den Broek
eCommerce specialist
Welcome to my site Laslo van den Broek,
Amsterdam’s go-to eCommerce and Brand Solutions Expert.
I’m the proud owner and CEO of
Sjoege Web Industries, where we blend cutting-edge tech with creative strategies to give
your business a boost in the digital world.
With over 15 years of experience as an eCommerce specialist, I’m all about making sure
your conversion rates soar and your branding shines. I focus on creating tailored
solutions that optimize every interaction for the best engagement and growth.
Curious to know more? Keep reading, and I'll share a bit about myself and my perspective on digital marketing—past, present, and future. And most importantly, I'll explain how we can make your brand stand out in today’s competitive digital landscape.
WHO IS
LASLO
My Professional Journey
Hi, I’m Laslo van den Broek! I was born and raised in Amersfoort The Netherlands and spent a significant time in the south of Holland, but I truly matured in Hong Kong. It was in Hong Kong that my journey took an exciting turn and my passion for Internet truly began.
My fascination with the digital world was first sparked by "Internet in a Box," the first off-the-shelf internet solution. This curiosity led me to learn programming with pure HTML and CSS, and I quickly became captivated by Flash Macromedia, where my passion for web development truly blossomed.
Upon returning to the Netherlands, I joined Loods 5 as a eCommerce Expert. There, I led the development of the first eCommerce platform for all Loods 5 vendors, marking a major milestone in my career. This experience solidified my focus on eCommerce, particularly in CRO (Conversion Rate Optimization) and Technical SEO. With my company, Sjoege Web Industries, I successfully help brands grow their online (eCommerce) presence.
To stay ahead in the industry, I completed various studies from renowned leaders such as Atlassian, SemRush, and Frankwatching. Currently, I’m delving into the world of AI, continuously pushing the boundaries of what’s possible in eCommerce and digital marketing.
Did you know my name comes from the name László? László (Hungarian pronunciation: [ˈlaːsloː]) is a Hungarian male given name and surname, originating from King-Knight Saint Ladislaus I of Hungary (1077–1095).
Curious to find more famous Laslo's? Check out Wikipedia for more information about my name Laslo.
WHAT DOES
LASLO
E-Commerce Specialist
Laslo is an accomplished e-commerce manager and Technical SEO specialist with 15 years of experience in the e-commerce industry.
Throughout my career, I have successfully managed and optimized both large and small projects, leveraging his expertise to drive growth and improve online performance.
As I mentioned earlier I work for Loods5.nl where I build together with a team the first Dutch Vendor plaza model for all the Loods 5 vendors. Something to be proud of but after 7 years of dedication it was time to spread my wings and start my own company called Sjoege Web Industries als better known as Sjoege.
So what do I do? Well via my company I help small to midsized companies to grow their online presence. It could be having better online visibility (Branding) or having a webshop converting better and in a more efficient way. One of the projects I'm working on right now as we speak is werkkleding.nl. One of the largest Dutch online workwear suppliers.
Believing that your site (brand) will convert or rank well solely with strong SEO/SEA strategies and solid Core Web Vitals? Think again!
My deep understanding of eCommerce has enabled him to implement strategies that enhance website visibility and user experience thus growth.
My commitment to staying ahead of industry trends ensures that he consistently delivers innovative solutions. Passionate about eCommerce, I'm dedicated to helping businesses thrive in the digital marketplace.
Therefore, my approach is different. Simply having an online brand that looks and feels right isn't enough anymore. Today, a holistic strategy is essential, where data reigns supreme.
Optimization of mobile payments the key to success
In 2014, I collaborated with Adyen on a groundbreaking case study titled "Enhancing Mobile Payment Integrations with Adyen." In this study, we delved deep into the emerging trends and technologies that were poised to revolutionize the way we make online payments. One of our key findings was that mobile device payments were set to become the future.
Although this case study is now over 10 years old, its insights remain remarkably relevant. The rise of mobile payments that we predicted has now become an integral part of our daily lives. From contactless payments in stores to making online purchases via smartphones, our forecasts have materialized and laid the foundation for the current payment landscape.
Take a look at this fascinating case study and discover how our predictions have stood the test of time and remain pertinent in the ever-evolving field of online payments.
WHEN
LASLO
Unlock your Brand’s full potential
If you doubt whether your brand is converting or whether your brand is receiving the right traffic there is a good chance that I can help you solve the puzzle. Feel free to contact me for anything related to eCommerce.
Conversion Rate Optimization (CRO) Audits: Comprehensive analysis of your website / brand to identify areas for improvement and implement strategies that increase conversion rates.
A/B Testing and Experimentation: Design, execute, and analyze A/B tests to determine the most effective changes to boost your site's performance and user engagement.
User Experience (UX) Enhancements: Improve the overall user experience on your website by optimizing navigation, layout, and content to make the customer journey smoother and more intuitive.
Landing Page Optimization: Craft compelling landing pages that capture attention, engage visitors, and drive them to take action, maximizing your lead generation and sales.
Personalization Strategies: Implement personalized experiences tailored to individual user behaviors and preferences, increasing engagement and conversion rates.